Stella McCartney has unveiled a striking new campaign for her latest vegan creation, the Stella Ryder bag, starring Australian actress Sarah Snook, best known for her role as Shiv Roy on HBO’s acclaimed series Succession. Continuing her passion for horse-inspired aesthetics, McCartney draws on the equestrian theme with a touch of elegance and sustainable innovation.
The Stella Ryder bag’s design takes cues from the nape and back of a horse, one of McCartney’s personal symbols of beauty and strength. This top-handle silhouette features graceful curves and is crafted in Italy using recycled and grape-based leather alternatives, reflecting McCartney’s commitment to cruelty-free luxury. The bag first made waves at the brand’s spring 2025 show in Paris, capturing attention for both its craftsmanship and eco-conscious approach.
Snook embodies the campaign’s spirit of refined sophistication and ethical fashion, embodying a blend of strength and elegance that resonates with McCartney’s vision for modern women. Through this campaign, McCartney continues to redefine luxury, merging high fashion with a steadfast dedication to sustainability and animal welfare.
